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THE INSIDE SCOOP • 4 mins
Here’s What To Expect From The Gig Market Economy in 2021
If there’s one lesson the COVID-19 pandemic has taught us, it’s that it is impossible to plan more than a few months in advance. Everything can change within a second, and no plans are truly concrete anymore. Brands and companies used to foc...
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THE INSIDE SCOOP • 6 mins
How to Change Your Brand Image with Storytelling
Brand storytelling. It’s a term that you hear a lot these days. But if you remove the bells and whistles, it simply means conveying what a brand is all about. A brand story is not about your product, prices, or customers. It’s about your br...
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THE INSIDE SCOOP • 5 mins
Consumers Do Not Buy What You Do, They Buy Why You Do It
Do not sell a product. Instead, sell a solution, hope, and an idea.
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THE INSIDE SCOOP • 5 mins
5 Important Social Media Trends Startups Should Watch for in 2021
How they can tap into these trends and stay ahead of their competitors
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THE INSIDE SCOOP • 4 mins
Why #MondayMotivation Will Never Go Out of Fashion
The weekend is over, and it’s Monday morning. I wake up, log onto my social media (because why not?) only to find #MondayMotivation trending, again. Imagine waking up to a bunch of posts online inspiring you to get out of bed and run a marat...
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THE INSIDE SCOOP • 3 mins
Storytelling: Another Way of Communicating to Reach Goals
Understanding your audience is 50% of shaping a story, and understanding storytelling is the other 50%.
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THE INSIDE SCOOP • 6 mins
The Most Popular Emojis in 2020 Marketers Use to Drive Engagement
A surprising 72% of people worldwide believe it is easier to express emotions using emojis. This fact is all that marketers need to come up with an effective message.
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THE INSIDE SCOOP • 3 mins
Marketing - Consumer Engagement Techniques Explained
Most product people believe that having a deep knowledge of your customers and their behaviors is important. By creating a continuous flow of customer feedback we can build better products.
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THE INSIDE SCOOP • 6 mins
Marketing - What "The Social Dilemma" Means for Startups
Netflix strikes with its latest documentary
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