Sean Garrett
Founder and convener at Mixing Board
I’m in the (even more) idealistic phase of my career. It actually is about the friends that you made along the way. Also, what you learned and, most importantly, what you can share.
This perspective is now manifested in founding Mixing Board - a community of brand and comms experts who share knowledge with each other and clients looking to gain their unique perspective that otherwise couldn’t be found in any one place.
Mixing Board is a big leap. Entering #2020, I was struck by a feeling that forces were aligning to leapfrog our industry’s tendency to take iterative steps forward (however smart). Suddenly with the ‘benefit’ of quarantine, I was afforded the mental space to think about an approach that hadn’t previously existed but borrows from new and emerging models in other industries. It’s an approach that’s inspired by a belief that the value of the comms and brand functions can be greatly increased through both collaboration and new business models centered around the impact of smart strategic perspective.
Now, Mixing Board counts 100+ amazing and generous CMOs, heads of comms, seasoned brand strategists, social and content experts, community builders, researchers, speechwriters and policy veterans in its community. And, they are providing their expertise, mentorship and help with building teams for organizations looking for smart advice and fast tracks to solutions.
Mixing Board wouldn’t exist without my experience with Pramana Collective and the brilliant people who worked there. We avoided providing easy solutions, creating messaging that just sound good or suggesting tactics that could get attention but wouldn’t have lasting impact. Instead, we created methodologies and approaches to help organizations get through inflection points by helping them get aligned as an organization and helping them assert their internal truths. Mixing Board is an opportunity to take this approach and scale it in profound ways.
In 2019, I was named by the Holmes Report as one of the top 25 innovators in communications.
Before Pramana, I was Twitter’s first communications VP. In 2011, TechCrunch accurately called my team "the best in-house tech PR team in the business".
More posts from Sean Garrett:
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AS TOLD TO THE SPIN • 14 mins
Mixing Board Studio Session with Sara Blask
We recorded this Studio Session between Sara and Mixing Board founder Sean Garrett as Sara recently called us from an Airstream on Blue Origin’s launch site in West Texas a few days before their sixth human flight. She talked to us about the...
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AS TOLD TO THE SPIN • 15 mins
Mixing Board Studio Session with Eva Rijser
Mixing Board Member Eva Rijser recently left her role as VP of Global Brand at Flexport, where she built the comms function from the ground up and oversaw creative, content, PR, and more. Before Flexport she spent over a decade at Edelman as...
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AS TOLD TO THE SPIN • 16 mins
Mixing Board Studio Session with Anna Ondaatje
In this Studio Session, Anna and Sean talk about what it’s like to work at a place like Playboy; why standing for nothing is far more risky than taking a stance; why specific language and nuance is important within big transformations; and, ...
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AS TOLD TO THE SPIN • 17 mins
Mixing Board Studio Session with Brandon Borrman
Brandon and Mixing Board founder Sean Garrett are members of a small fraternity of former VPs of Comms at Twitter. In this Studio Session, they talk about their shared Twitter experience in two very different eras; Twitter’s current moment (...
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AS TOLD TO THE SPIN • 20 mins
Mixing Board Studio Session with Jessica Kleiman
Here are excerpts from this Mixing Board Studio Session between Greg and Mixing Board founder Sean Garrett. Greg and Sean talk about why it’s important to always be a student of culture, generational divides and why everyone should go buy an...
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AS TOLD TO THE SPIN • 13 mins
Mixing Board Studio Session with Poppy Thorpe
Here are excerpts from this Mixing Board Studio Session between Poppy and Mixing Board founder Sean Garrett. They talk about the importance of the long game and the value of having brand/comms professionals on a board of directors, how to en...
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AS TOLD TO THE SPIN • 16 mins
Mixing Board Studio Session with Nancy Douyon.
Here are excerpts from this Mixing Board Studio Session between Nancy and Mixing Board founder Sean Garrett. Nancy and Sean talk about how to ask curious questions, the nobility complex and the simple steps that companies can take today to u...
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AS TOLD TO THE SPIN • 27 mins
Mixing Board Studio Session with Dan Pfeiffer
Here are excerpts from this Mixing Board Studio Session between Dan and Mixing Board founder Sean Garrett. They talk about the differences and increasing similarities between the tech and political worlds; how to manage the divide at work be...
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AS TOLD TO THE SPIN • 13 mins
Mixing Board Studio Session with Greg Swan
Here are excerpts from this Mixing Board Studio Session between Greg and Mixing Board founder Sean Garrett. Greg and Sean talk about why it’s important to always be a student of culture, generational divides and why everyone should go buy an...
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AS TOLD TO THE SPIN • 5 mins
Mixing Board Studio Session with Cody Keenan.
The freshly introduced Mixing Board community of comms and brand leaders shares insights and experiences among the membership and with organizations who want their perspective. We also want to bring our collective views to a broader audience...
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AS TOLD TO THE SPIN • 8 mins
Mixing Board Studio Session with Amanda Atkins
Here are excerpts from Amanda’s Studio Session with Mixing Board founder Sean Garrett.
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AS TOLD TO THE SPIN • 9 mins
Mixing Board Studio Session with Bailey Richardson
Here are excerpts from Bailey’s live Studio Session interview with Mixing Board founder Sean Garrett.
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AS TOLD TO THE SPIN • 8 mins
Mixing Board Studio Session with Todd Hansen
Here are excerpts from this week’s Studio Session between Todd and Mixing Board founder Sean Garrett. Todd and Sean talk about SXSW’s wild ride, the post-COVID future of events and what the next SXSW might be.
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AS TOLD TO THE SPIN • 16 mins
Mixing Board Studio Session with Eric Schultz
Here are excerpts from this week’s Studio Session between Eric and Mixing Board founder Sean Garrett. Eric and Sean talk about his time in the White House, Obama’s response to his successor and the importance of telling the truth from the po...
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AS TOLD TO THE SPIN • 17 mins
Mixing Board Studio Session with David Swain
Here are excerpts from this week’s Studio Session between David and Mixing Board founder Sean Garrett. David and Sean talk about the beginnings of Instagram, playing to your strengths, making big bets and finding your white space.
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AS TOLD TO THE SPIN • 20 mins
Mixing Board Studio Session with Katie Dreke
Here are excerpts from this week’s Studio Session between Katie and Mixing Board founder Sean Garrett. Among other topics, Katie and Sean talk about making change happen at Nike, what ‘brand’ really is today and the role employees in shaping...
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AS TOLD TO THE SPIN • 15 mins
Mixing Board Studio Session with Jeremy Briggs
Here are excerpts from this week’s Studio Session between Jeremy and Mixing Board founder Sean Garrett. Jeremy and Sean talk about what they learned working together in the early days at Twitter, how to crack virality, going direct and why y...
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AS TOLD TO THE SPIN • 14 mins
Mixing Board Studio Session with Tony Weisman
Here are excerpts from this week’s Studio Session between Tony and Mixing Board founder Sean Garrett. Tony and Sean talk about the changing role of the CMO, employee’s increasing impact on brands and how to carve out the time to stay strateg...
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AS TOLD TO THE SPIN • 12 mins
Mixing Board Studio Session with Ambika Nigam
Here are excerpts from this week’s Studio Session between Ambika and Mixing Board founder Sean Garrett. Ambika and Sean talk about how to think differently about building teams and retaining the best talent, why diverse skill sets lead to in...
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AS TOLD TO THE SPIN • 14 mins
Mixing Board Studio Session with Erika Ekiel
Here are excerpts from this Mixing Board Studio Session between Erika and Sean. They talk about what goes into a good corporate story, why the story building process is a lot like group therapy, and what it really means to be a leader.
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AS TOLD TO THE SPIN • 15 mins
Mixing Board Studio Session with Allison Braley
Here are excerpts from this Mixing Board Studio Session between Allison and Sean. They talk about doing deep work with deep-tech companies , the reductive arms race around funding stories, and what Allison has learned from regularly posting ...
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AS TOLD TO THE SPIN • 21 mins
Mixing Board Studio Session with Gabe Kleinman
Here are excerpts from this Mixing Board Studio Session between Gabe and Sean. Among other things, the two talk about doing business for higher-order goals, how to work with the media if you are a purpose-driven tech company and how Gabe is ...
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AS TOLD TO THE SPIN • 19 mins
Mixing Board Studio Session with Carolyn Penner
Here are excerpts from this Mixing Board Studio Session between Carolyn and Sean. The two talk about why press doesn’t solve everything, trying new platforms and getting comms people on boards of directors.
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AS TOLD TO THE SPIN • 13 mins
Mixing Board Studio Session with Tom Savigar
Here are excerpts from this Mixing Board Studio Session between Tom and Mixing Board founder Sean Garrett. They talk about going beyond sustainability, change management and helping organizations get beyond just saying the right thing and ac...
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AS TOLD TO THE SPIN • 20 mins
Mixing Board Studio Session with Shannon Brayton
Here are excerpts from this Mixing Board Studio Session between Shannon and Mixing Board founder Sean Garrett. Among other topics, they talk about building trust and a rapport with CEOs, what comms and marketing roles that startups should hi...
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AS TOLD TO THE SPIN • 13 mins
Mixing Board Studio Session with Kate Mason
Here are excerpts from this Mixing Board Studio Session between Kate and Mixing Board founder Sean Garrett. They talk about how the process of comms is like therapy, how to work with technical founders, and Kate’s program for helping women l...
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AS TOLD TO THE SPIN • 15 mins
Mixing Board Studio Session with Nina Montgomery.
Here are excerpts from this Mixing Board Studio Session between Nina and Mixing Board founder Sean Garrett. They talk about our search for meaning and its influence on tomorrow’s workforce, moving from climate conversation to action, and bre...
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