Jack has spent his 15 year career keenly interested in the influence that brilliantly creative people hold and how they use it. He founded the projects* in 2008 in Sydney Australia as a reaction to the evolving need to more integrated culturally led experiential projects down under. the projects* its now a globally established cultural consultancy that has offices in Sydney, Los Angeles, London, Amsterdam and New York and the business has become a vehicle for Jack’s creative exploration of global cultural shifts and movements. With a mission to be active participants in the creation of popular culture, Jack bring this ethos to everything he and the projects* do. They proudly pioneer the translation of cultural trends and movements into experiences, content and communities, and inspire people to have genuine brand love for genuinely lovable brands. Before founding the projects* Jack championed the expansion of the international Fashion Week format, as executive producer for a series of high profile runway events in Singapore, Hong Kong, Berlin, New York , Dubai, Melbourne and Sydney.